Spurl.me – Opening a building materials business or materials store is a very good opportunity. In a way, this is one business that knows no season. Most of the time, people are building and renovating. In addition, the sales business is facilitated by technology.
If you don’t have too much capital, you can start with an online building shop business. After the pandemic, many businesses have started to rise.
Tips for Opening an Online Building Store Business for Beginners
This can be a great time for those currently also looking to start a new business, such as opening an online building shop business. Here are the tips as a beginner:
1. Do Market Research
The main thing that you need to do before starting is to do market research. Who are the potential customers to target, starting from individuals, contractors, or others. If you decide to go private, then even a little stock is fine. And conversely, if you target a larger market, you need more stock.
Apart from determining the market, you also need to find the right supplier, see how competitors play and so on. Need to learn from various learning media. So that later when you get into the more serious business world, the knowledge you get can be applied.
2. Find the Right Container
The next thing you need to do is find the right place to grow your Building Shop business online. You can use social media, websites, or also join as a partner or merchant from the marketplace. The building shop business marketplace recommendation with good credibility is Ukur.com.
For those of you who are not too familiar, Ukur.com is a platform where building materials sellers gather that has been established since 2020.
There are various benefits that you will get if you join Ukur.com. Starting from an easy registration process, facilitated with various features, being able to reach a wider range of consumers, and so on.
The goods offered on the Ukur.com marketplace are also very diverse. Ranging from small to large building materials, for interior or exterior, and so on. Another advantage, you can also cut costs more when compared to opening an offline or physical store.
3. Create Promotional Media
So that the reach of consumers can be even wider, try to learn simple digital marketing. You can take advantage of various social media to do this.
It can be Instagram, Twitter, Facebook, TikTok and so on. Create an account and post various selling content every day.
If you have more budget, you can hire content creator services to create various content. It can be written content, short videos, graphic designs, or other interesting things.
In order for the building shops that are made to look more professional, also make a website as a support.
4. Spread the word with Promotions
Apart from regularly creating content, it can also be disseminated with various promotions. Can giveaway on social media to increase followers.
You can also create various other attractive promos, for example flash sale programs, certain price discounts, bundling packages, cashback, or others.
In addition to attracting potential buyers, carrying out regular promotions will also improve store branding. But of course, do everything in moderation.
Set a budget for promotion from the start so that the business you are doing doesn’t end up being out of business.
5. Service Level
If the goods are of high quality, social media is available, and everyone is supportive, then keep improving. One thing that needs to be improved is service.
Don’t get me wrong, even though everything is completely online, if the service is friendly it will also make buyers come back again.
Moreover, many online shopping systems have review or testimonial features, good service will make a business look credible.
Also check periodically the various reviews mentioned so you can judge what is unsatisfactory.
6. Provide Competitive Prices
Low prices will tempt many potential buyers. But sometimes, if it’s too cheap, you will be scammed as a fake shop. In addition, the existence of a marketplace also makes it easier for potential buyers to compare prices from one store to another. For this reason, if there is no promo program, you should set a competitive price.
Set prices that are not much different from competitors. Cheaper actually doesn’t matter, but the range isn’t that far off.
7. Multiple Payment Methods
One more thing you can do to make your business grow fast is to increase the number of payment methods offered. It can be with bank transfer systems, virtual accounts, digital wallets, PayLater, credit, up to cash on delivery (COD). That way, it will be even easier to attract potential buyers.
Maybe at first you will feel the hassle of dealing with many payment methods. But if the business is very developed, it will be very helpful.
Moreover, consumers come from various parts of the country, making the online building shop business look even more convincing.
Don’t forget to include valid information about the building shop business. Starting from the address, contact number that can be contacted, and so on. So if everything is transparent, it will make it easy for people to buy.
Follow the various tips for opening an online building shop business above so that the business you are starting can develop immediately.
Continue to upgrade your capabilities, facilities, and services to become the favorite online building shop business in the country.